White Label reporting or reports are the documents that are generated by one company but are branded with the logo, name, and other unique features of the other company (in most cases, the names of the reseller or the agency). Simply put, white label reports enable a company to turn a product or service into their own, without actually having to create it from the ground up. White-label reporting dashboards are frequently employed across sectors, such as finance, marketing, and technology. A financial advisor might use a white-label report filled with market research, investment analysis, and other financial findings to serve clients better. The report could be developed by an external company and co-branded with the financial advisor’s logo, colors, or other branding elements.
Commonly used by agencies and resellers who offer services to clients but do not have the manpower or know-how to generate reports or other deliverables themselves. This way, they can use white-label reports written by either experts or specialized firms in the industry that enable them to provide high-standard reports according to their client’s needs.
There are various benefits to white label reports such as quicker time-to-market, better brand recognition, and more credibility. The firms can quickly and easily integrate new products or services into their portfolio management software though they do not sink resources into the development cycle, while customers can receive high-quality, customized reports that are consistent with their branding and messaging.
What exactly is white-label reporting?
White-label reporting, or white-label reporting, is when businesses or agencies create reports with branded data visualization templates that match their brand identity.
Digital marketing agencies widely use white-label marketing dashboards or reports to auto-generate data reporting on campaign performance metrics for multiple clients via client dashboards.
A white-label report is perfect for building a custom one-off of reports at scale, but also improves the lives of any in-house marketing and sales staff because it standardizes the reporting and gives stakeholders a better and more consistent view of data.
What are white-label reports? How are white-label reports drafted?
These are as per specific data analytics tracking must be built in white-label reports. Consider this as curated reports of the most important metrics you’re attempting to impact. Your white-label Homepage should give a superstructure view of the way marketing campaigns are driving business growth.
Essentially, that starts with using a good template, and then tweaking it to your requirements and brand. Many business intelligence tools come with reporting templates and white-label features.
Web Analytics White Label Seo Dashboard Template — for digital agencies, because a well-structured dashboard template is a great way to create custom reports for clients quickly.
The main features of white-label reporting tools
We talked about using existing templates and customizing them to have your reports without being charged for the white-label reporting tool. These have been best for smaller agencies with a few client reports to produce.
However, you might not find the former useful if you’re looking for reports at scale, so you should look into white-label reporting software. Mostly big agencies are using these tools because of their specific features and functionality.
Here are some essential features that a white-label reporting solution should provide.
- Custom logo and brand colors
As we have seen, data visualization tools such as Looker Studio, which are free, offer a lot of customization features that allow you to change the look and feel of your reports. When it comes to a white-label tool, you must have the option to change the logo and brand colors.
Hi, so we’ve covered plenty of in-built features so far, now it is time to move into something more custom, something that you can white-label with your branding and build TRUST among your clients. This will give your brand a professional appearance and leave a future impression.
- Custom domain
A robust white-label reporting solution lets you customize the email domain or host the reporting dashboards under your domain.
This is why if you want to send reports to your clients and show your custom domain instead of the reporting software, this can make your brand stand out even more.
The free data visualization tools don’t have the option out of the box to have custom domains and you will have to pay for white-labeled reporting tools instead.
- Headers and footers you can customize
Putting your logo in the header and other brand elements in the footer is also a great place to show off your brand and provide your clients access to helpful links.
For instance, you could include a link to your customer support page or suggest people take a look at your social media account.
Now, it should be noted that if you have your BI tool enriched with white-label capabilities then readymade custom dashboards can help you achieve that too ( just without the white-label features though due to using your favorite BI tool to build the solutions from the template).
- Multiple data source integrations
Integrating multiple data sources in your reports is key, so stay away from any white-label tool that makes this difficult.
You will have most of your clients through your services in optimizing marketing campaigns on many platforms. So, you want to have a single tool that allows you to build end-to-end reports.
Top white-label reporting software should include integrations with a variety of data sources for connecting your clients’ accounts, along with automated data refreshes in real-time.
- Custom reports and templates
Templates make starting convenient as you don’t need to spend time creating custom-designed reports from scratch. For rapidly onboarding clients, the ability to customize specific reports for different use cases is critical.
This means you can create custom metrics or set goals in your reports so you can effortlessly prove the ROI.
With custom reports, you can offer white-label analytics at scale.
Additional Information About White Label
Below are 8 elements that aid in further mastering the question:
A white label report is a report written by one company that sells to another company, who then looks to rebrand that report as its own.
A white-label report enables companies to leverage the expertise of another company to create high-quality reports without the time and investment to build that expertise internally and for that they use agency reporting software also.
White-label reports are widely used in sectors like marketing, finance, and consulting, where companies need to generate reports for their clients but may lack the resources or in-house expertise to do so.
These reports are often generated using templates or standardized formats that are customized with the branding and content of the purchasing company.
Depending on the type of white-label report, it can include visual aids that will help the client grasp the data being presented, such as graphs and charts.
White label report content can range depending on the purchasing entity, but could consist of market research, competitor analysis, customer surveys, and other forms of data analysis.
White label reports are typically provided in a digital format, like a PDF, for easy sharing with clients and stakeholders.
When buying a white-label report, it is imperative to ensure that it meets the needs of the purchasing company, in addition, data and analysis should also be accurate and relevant to the client’s business objectives.
Read also: Maximizing Efficiency with Automated White Label Reports
Conclusion
To sum up, a white-label report is a great resource for organizations that need high-quality reports for their clients but are unable to organically produce these in-house because of skilled or resource shortages.
Auction Deals as Custom-Made Reports: Instead of reinventing the wheel, the purchasing companies can use the expertise of another company to modify the reports to suit their own needs and brand the reports to their required specifications without having to worry about delivering accurate and relevant data.
However, you should be certain that the data/extracted analyses that you present in a white-label report can provide and can able to attain the business goals of the client. In conclusion, white-label reports are a great option for companies looking to deliver professional and well-designed reports to their clients without the need for extensive investments in time and money.